Buick Autoshows - Tier One Design
In 2014, Buick was ready for a dramatic change to their autoshow environments. The challenge was to reflect Buick’s path to attract a younger, more sophisticated demographic and realize it in the architectural and environmental design.
Movement of lines and carefully curated textures were overlaid onto clean and elegant structures. The brightening of both lighting and surfaces created a modern energetic environment to showcase Buick’s beautiful vehicle styling.
Inspiration
Bold and inviting architectural design goes hand-in-hand with Buick’s vehicle styling cues. This is a brand that exudes modern sophistication.
Concept Development
3D Visualization - Concept Progression
Aerial View
Main Aisle View
Featured Vehicle Turntable
Secondary Vehicle Display
Lounge
3D Visualization - Final Design
Main Aisle View
Main Approach
Feature Vehicle Turntable
Secondary Vehicle Display
Lounge
Powertrain Cradle
Aerial View
Show Photography
