Cadillac Accessories Interactive Table

This one-of-a kind interactive experience was a perfect union of Cadillac’s Art + Science ethos.

The concept was simple, create 5-axis milled accessory forms-in-white and overlay them with digital content via touch enabled transparent LCD screens. Content and UX/UI is always the hero when it comes to great interactivity, so the collaboration with Mindfield USA was the premium choice for this premium brand.

The end result was a visually stunning digital experience that gave users the ability to select different finishes from the three featured accessories: wheels, grille, and interior panel trim. The physical finish was represented as a digital component that floated over the forms-in-white, generating itself through the users sequence control. Also included with the experience was a short video that spoke to the design development of the featured Cadillac accessories.

For the client, there was measurable data through the use of real-time analytics. Cadillac was able to see individual accessories/finish choices and traffic associated with them.

*Displayed at the 2015 LA, Detroit and Chicago Autoshows.