Chevrolet Autoshow Concept

Putting the “show” back in autoshows. This design gives Chevrolet the canvas to tell stories on a larger-than-life scale. Taking advantage of LED technology, theme-park style theatrical experiences, and pavilion approach to layout, this concept completely immerses the audience in the world of Chevrolet. Multi-level product displays with an open inviting layout encourages discovery and journey to destination traffic flow.