Design War Room Concept

The idea for this showcase environment was really born out of necessity. Creatives crave dynamic spaces with optimal flexibility. The “war room” approach really allows and encourages collaboration, conversation, research and presentations. Functionally, it is a living charrette environment where all the creative work is accessible to talk about and review. The value for clients is that they can see and actively be a part of the creative process and feel encouraged to have meaningful and constructive dialogue.

Features of the war room include: a presentation board track system with double-sided pin-able surfaces, ambient and directional lighting, custom designed conference table that considers seating position and viewing of the presentation screen, flexible entrance feature to create a welcome zone for clients, portal window to the adjacent r&d room, move-able/zone-able seating to for conversation pods and overflow seating, and custom above conference table LED lighting.