Lucid Motors - 2020 Autoshow Concept

In anticipation for the launch of the Air; Lucid Motors brand new EV, the company also needed to introduce a corresponding and updated booth design. Lucid’s brand refresh was amazing inspiration to leap forward from, helping create it’s own unique architectural style.

Early on, the requirements were to maximize the small footprints given to Lucid by the show promoters. Effective and efficient use of space was priority. The designs also needed to provide engagement and interactive opportunities along with private lounges for sales opportunities. In addition, Lucid also needed a design for an outdoor environment at the Pebble Beach Concours so that it matched the singular look of the autoshow spaces.