Panasonic Idea Center

Panasonic’s vision was to create a world-class environment at their Newark NJ head quarters that achieved a dynamic immersive branding experience. It was to showcase the brand, company history, technologies and green platform. More than just an executive briefing center, this space would open to everyone-customers, employees, and the overall community and public. Panasonic would educate visitors by surrounding them with interesting and impactful content that weaves branding messaging with eco and solutions into every area within the environment.

What was designed was truly a journey driven brand experience that featured a Panasonic narrative with specific chapters: Welcome, Global Portal, Products & Virtual Showroom, Integration Studio, Idea Matrix, Partnerships/Sponsorships/Alliances, Innovation Workshop, Photo Studio, and Design Studio. Each area featuring an element of passive and/or active interaction. Even from the exterior of the building, the Idea Center clearly needed to convey the PNA brand and encourage curiosity.

The final build out and details are a testament to the amazing collaboration with the Panasonic Brand Marketing team with the environment retaining 90% of the initial design intent.