The Cocoon - Land Rover / Jaguar Press Reveal Structure
How do you convey the inner strength of the Land Rover brand along with the sensual beauty of Jaguar in one bold statement? The challenge was to create a reveal event that could tell both stories in a visceral way.
The Cocoon symbolizes rebirth and transformation. The structure is beautifully organic and strong, to protect the transformation process for the moment of reveal.
Inspiration
Surface textures that had potential for modularity were enticing because they could allow multiple brand stories to coexist without taking away from an overall statement.
Concept Visualization
