Puma ONLY SEE GREAT Landing Zone

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes.

What PUMA needed was an engaging consumer experience at the entrance of it’s brand new flagship store in NYC, creating a store-entrance experience supporting the ONLY SEE GREAT brand marketing moment.

The challenge was to build and execute a 360 degree in-store design package that aligns to the respective global event/launch guidelines of ONLY SEE GREAT.