T-Mobile 5G Activation Concepts

 

New York, Chicago, Miami, Las Vegas, San Francisco, and Santa Monica. These T-Mobile flagship stores were the perfect setting to launch and introduce the brand’s new 5G technology and service. The program needed to rotate multiple creative experiences in T-Mobile’s retail settings on a quarterly schedule. The main goal was to encourage interaction between T-Mobile, customers, and communities.

Ideation

These are only a few of the over 30 unique concepts that were initially developed.

3D Visualization - Design Progression

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