T-Mobile 5G Activation Concepts
New York, Chicago, Miami, Las Vegas, San Francisco, and Santa Monica. These T-Mobile flagship stores were the perfect setting to launch and introduce the brand’s new 5G technology and service. The program needed to rotate multiple creative experiences in T-Mobile’s retail settings on a quarterly schedule. The main goal was to encourage interaction between T-Mobile, customers, and communities.
Ideation
These are only a few of the over 30 unique concepts that were initially developed.