What Drives Me

I love design. It’s part of who I am and how I think. My continuing journey in the world of design has given me the opportunity to experience everything from transportation, product, exhibit, to event and experience design. What I’ve learned along the way is that design is rarely experienced from a distance. Yes it’s meant to be looked at or even pointed at, but more importantly, engaged with. It’s because of this personal interaction, the challenges and rewards are in how we find the most memorable design solution. From overall strategy to creative concepts that are seamlessly integrated, I love that the details are what people remember the most.